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The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well.Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses.1. Email MarketingEmail marketing keeps on to be a vital communications channel to engage with customers and is still an important strategy that every small business should execute. Each and every email that a b2b marketer sends out purposes to generate more qualified leads. It is cost-effective and an affordable.
If you utilize this marketing in the right way, then you can acquire valuable customer or prospects and easily expand your brand awareness. But If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on. Because the secret to creating the most valuable email marketing campaigns is to offer relevant information to customers and make mobile friendly as well.Increase your marketing results with these simple techniques which are given below:Be Mobile Friendly
If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your customers or prospects and drive results.Use AI Technology
By using an AI, you can execute the most effective email marketing trends and makes emails feel more personal and human.2. Video AdvertisingPeople don’t have enough time to read a long content posted on the small screen of a Smartphone. So nowadays people tune into videos online. Because they can watch videos anytime and anywhere as well as you can use video content to attract new customers and increase conversion to implant a video on your prospects or customers landing page.To keep unlock fresh insights, small businesses need to focus on video marketing and you can share videos on Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. It boosts the open rates as well as click-through rates.3 .Guest BloggingGuest blogging is a process of creating educational content and make public it on other valid sites that accept guest posts. It helps you make your site get a much better ranking in SEs and increase your SEO ranking in a commercial way. It becomes the fuel for mounting the quality leads in your pipeline.If guest blogging is done correctly, then you can get these benefits which are given below:• Helps you gain traffic and get in front of your audience.
• An essential way to influence other people, whether it’s with regards to their business.
• Will send many different targeted visitors to your business websites.
• You can also get backlinks from high-quality sites.
• Generate brand awareness and ultimately grow your audience.
• Maximize the results that you will receive.Through guest blogging, you can get the chance to network with a lot of top content writers and bloggers related to your niche.4. Social Media MarketingEvery small business needs customers. Without qualified customers, it would be hard for small business to stay alive in the long run. When you use social media marketing for small business you can easily reach out to your target customers and it gives you the power to learn more about your customers, their interests and build a long-lasting relationship as well.The majority of social media advertising is inexpensive than traditional advertising, so you don’t have to waste a lot of dollars to meet more audience and its aid to grow customer base and gain more reputation.If you need to enhance your small business campaign, then try these methods which are mentioned below:• Set Goals and Objectives
• Focus your Efforts on select Networks
• Use Paid Social Ads
• Collect Audience Feedback5. Live StreamingVideo live streaming is the act of transmitting live footage over the internet to active prospects or customers. Live streaming is a powerful tool for connecting with your target audience. Facebook Live is the preferred choice for the most people and marketers around the world to engage their audience and grow their business.
The appearance of Facebook Live and Instagram doesn’t just mean fun for users. Nowadays it’s changing the way small businesses market themselves on social media to connect with their followers and find new ones.6. Influencers MarketingInfluencer marketing is a highly effective way of generating trust and advertise your brand through influencers from a specific niche. It lets you tap into the networks of some of the most connected people in social media.Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way and grow awareness about your brand and/or products. If you need to promote your products or services, influencer marketing may prove to be the best option for small business.7. Hyper-Local MarketingHyperlocal marketing is a shape of highly targeted and is a marketing buzzword that focused in a certain city, neighborhood or region. It is a great way to increase your businesses presence in your niche marketing and acquire their attention and business.You can use online search ads to drive local traffic to your business. Ensure that the ads are actually optimized for local customers. For online ads, mobile technology is a powerful tool and you can use social media channels to acquire your customers experience and reviews in your hometown as well.In conclusion, start executing these marketing trends for your small business that will help you find customers and prospects as well as you drive both growth and ROI. So, make sure your business has these valuable marketing trends that can guarantee that take your business to the next level.

Starting a business is tough.. no exaggeration. To start and run a business is both nerve-racking, petrifying.. and a dozen other emotions. It doesn’t matter if you are drafting the initial business plan, just opened the doors, or been around for awhile. Planning will alleviate much of the risk, but not all. You can’t control everything in life, nor in business.Want to grow your company? Here are five guidelines to help you do that. Many accomplished business owners wished that someone had told them this at the beginning.. and look at us giving them away to you.Guidelines to Grow Your Business1. Realize that you can’t do it allBeing your own boss is part of the appeal to start a business. The owner of a small business will have to be contented to wear many hats – that of a sales assistant, bookkeeper, marketing director. However, this does not require that he or she should do it all on his or her own. Now is a good time to consider outsourcing some pieces of your business to a virtual assistant and a bookkeeper.You will certainly be able to do it alone for a short time and even manage to flourish, but in order for the business to develop, it can’t go on like that forever. It is crucial to know when to find capable people with the same vision. You can only do so much and if you want the business to thrive, you will have to accept that you need help.It should not be necessary to relinquish your new found freedom or your control to get help, but you are only one individual.2. Don’t spread your doubtsConfidence, drive and passion are needed when launching and running a prosperous business. It is, however, normal for doubts about this new undertaking to creep up on you, but essential to know to whom and where to voice these uncertainties.Don’t tell influential people outside the company like a capitalist that might invest in your venture or the local credit union’s manager. They will only finance someone who is confident about his or her business. So keep your game face on when you approach investors for much needed money. In the same way the employees must be sure that they can believe in you. Don’t when times get tough, don’t express your emotions and doubts openly for all to hear.It would be lying to say that not everyone have fears and uncertainties. A business owner, however, should arouse confidence in his or her employees. So think about how you act when you are with them, especially when things aren’t happening like you would like it to.3. Work towards that business you would wantThere’s an expression that says that you should fake it until you make it. You should adopt this principle, particularly in the beginning of a business venture.Don’t intentionally deceive clients about the business’ scope or what services you can offer them. New clients should be instilled with confidence in your business, until your reputation has been established. So, run the business as if it is already the business you would want, even if it is not there yet.Apply this concept to all aspects of your business venture – from the way potential clients are greeted to the language used on advertising materials and the company website. If a confident air is projected when new customers are dealt with, a first impression is made that will offset the small size or lack of experience.It is not necessary to approach all dealings as the president of a worldwide organization, but think big when you want to grow your business. Make sure any material or employee who have direct contact with your clients, represent your business the way you would want to.4. Deal with the negative answer of noIt is only you who can decide to open your own business, an adventure that you yourself decide to go on. Regrettably, to make your dream come true, you’ll have to involve other people whose opinions will have to be heard about the way things happen.Starting out as the owner of a business you will often hear “no.” Potential customers and clients will not be interested, your idea will be passed on by investors, and your banks loan applications will be turned down. Don’t feel dejected because rejection is essentially fabulous.How so? For the reason that every time you hear “no,” you must choose to appreciate it as a break. Maybe your bank loan application was turned down, not because of your idea but because of a problem with the business plan. Perhaps a non-interested client could force you into developing your pitch or making your offered services more convincing.A business owner should look at rejection as inevitable, but it is your choice how to react to it.5. The business bank account isn’t for your personal useThis is a big one, so read it again. And again. Once your business is going strong, the temptation will be there to use your business account for personal use, to borrow money from the business or treat yourself with lavish payments, but don’t do it, especially in the beginning.Even a successful business will admit that to grow cost money. Every time you take from the business’ money, the chances of growth diminish. You should be sure to adequately compensate yourself for the work you do, but your salary must be modest and reinvesting in the business must be your main concern.To grow a business will cost money because everything needed for growth like equipment, talent and space costs money. Therefore the smaller amount you put back, the slower the growth. The more money put back, the faster the operation can be expanded and the more profits can be made.

There is one overriding reason why asset based lending could be your best choice for business financing in Canada. What is that reason? Simply that it works when other types of financing are not available or don’t fit your current financial status.The reality is that asset based lending works for all firms in all types of industries, and is not dependent on your overall financial performance that might be the focus of a more traditional based financing. That’s a powerful statement, so let’s examine what the financing is, how it works, and answer some key questions that might help business owners and financial managers determine if this financing is the solution to many, or all of their financing challenges.So let’s back step a bit. What is asset based financing. Focus on one key word in that phrase – assets! This method of financing simply allows you to monetize and draw on the market value of the assets of your firm. Those assets are in very predictable categories, they are receivables, inventory, equipment and real estate. If you have one or all of those your firm is a prime candidate!In some cases this method of financing is confused with factoring. Factoring is the sale of one of those asset categories – your receivables. An asset based line of credit lends against receivables, but also includes, inventory, equipment, etc. That is the difference!The prime difference in qualifying for such a facility is really the difference that exists when you compare this type of financing to a Canadian chartered banking relationship. That banking relationship comes with a number of requirements that are often not needed when an asset based line of credit is in fact your real and best solution. Some of those traditional requirements might be profitability, years in business, the type of industry you are in, guarantees of shareholders and owners, etc. Those qualifications are not the focus of asset based lending. However the assets are.On a day to day basis how does this type of business financing work. It’s quite simply. You and your asset based lender determine on a regular basis, i.e. weekly, monthly, etc what your asset categories total – a borrowing based is then developed on those categories and funds are depositing into your bank account for use as working capital by your firm. In Canada a 250k facility is more or less the bottom level of this type of financing, and facilities can be arranged into the many millions of dollars.So if you want an easy way to remember the difference between this type of financing and a bank revolving line of credit simply remember that the bank focuses on overall financial strength and cash flow, our facility focuses on assets!Because your assets are being financing as the primary focus of this type of facility you will have to report on those assets probably on a much more regular basis, so your firm should be in a position to prepare regular reports on receivables, inventory turnover, etc. When fixed assets are being financing, i.e. unencumbered equipment you own, etc then in many cases an initial appraisal will be required. This small dollar investment though can generate thousands or hundreds of thousands of dollars in working capital.For “asset rich” companies, an asset-based loan may make more funds available because it is not based strictly on the anticipated levels of cash flow. Additionally, the structure often requires fewer covenants, providing more flexibility for many borrowers.So why is this then in many ways the best method of financing your business? Does it actually add cash to your firm? That is where some confusion comes in, but simply think of it as no adding new cash per se to your firm, it simply accelerates or quickens the cash flow that is traveling through your business. By financing your receivables and inventories to the maximum possible you turn over new sales and generate increased profits, and that’s what business financing is all about.You may not even have heard of asset based lines of credit, perhaps you have but didn’t understand how it works or how it compares with other types of business financing. Investigate how this facility can become potentially your best choice in the overall financing of your business. Speak to a trusted, credible and experienced advisor who can work you through the Canadian landscape of asset based lines of credit.